How To Effectively Perform Keyword Research For Ecommerce
Ecommerce keyword research informs and directs your SEO strategy so you know what to optimize for. Learn how to do keyword research for ecommerce.
Keyword Research for Ecommerce Site Step by Step Tutorial – Ranking Strategy is Included
In this tutorial, I have shown you how to do the keyword research for your eCommerce website. The main key is keyword research if you want to get traffic from Google.
You can also check your competitor’s eCommerce websites ranking keyword and you can reverse engineer that. In that way, you can easily find fewer authority keywords always fast.
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Keyword Research Tutorial: 3-Step Process (for Beginners & Pros)
Most people do keyword research WRONG for SEO 🙁
And as a result:
They end up targeting keywords that can’t rank for and keywords that don’t convert.
That’s the bad news…
Here’s the good news:
In this video, I’ll show you how to find awesome keywords that your website can actually rank for.
And you’ll also learn why all keywords are NOT equal.
Some keywords will be a colossal waste of time, effort, and money to try to rank for.
That’s why you need to understand a critical part of the keyword research process.
Do this one thing wrong and it’s game over for your rankings.
I’ll explain what it is in the video.
Plus, I’m going to show you the absolute best types of keywords to target at the beginning of any SEO campaign.
The crazy thing is that most websites don’t realize they’re sitting on a literal goldmine of SEO opportunities.
I’ll show you how to streamline the SEO keyword research process (using an awesome tool).
1️⃣ Watch the video until the end because you’ll need to execute each part of this keyword research process.
2️⃣ Drop a comment below with “Let’s Do This!” to show me you’re excited
3️⃣ Like the video if you’re getting any value.
4️⃣ Subscribe because you’ll get first access to the next video in this free SEO mastery training course ► https://www.youtube.com/c/semrush?sub_confirmation=1
5️⃣ Watch the entire free SEO training series: https://youtube.com/playlist?list=PLV7hU9BBDbaQ-j5ZeICBG7dUtOn48Zoaq
More awesome free SEO training:
SEO for Beginners: Rank #1 In Google ► https://youtu.be/mvLI96mxx0o
SEO Audit Tutorial – Perfect for Beginners! ► https://youtu.be/SIR4Kn62bLQ
The Proven 6-Step SEO Strategy ► https://youtu.be/N0bbTH9G4OU
Become an On-Page SEO Genius ► https://youtu.be/NS0v8JbRjho
How to Create SEO Content (That Actually Ranks!) ► https://youtu.be/gW7w1b2Ds0w
Ultimate Backlinks Guide (+ 3 Awesome Link Building Techniques) ► https://youtu.be/gcEE-hG466c
The opinions of the speaker are his own and might not match the opinions of Semrush.
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Nathan’s Channel ► https://www.youtube.com/c/GotchSEO/
Keyword Research For Ecommerce [Workshop Wednesday]
I’m going to show you how to do keyword research for an ecommerce website without using the Google Keyword planner so you can find what terms to optimise your products for to get better results on Google Shopping.
I’ll also be talking about how to organise and categorise your products more effectively based on the research you do.
The free tool mentioned in the video: https://www.keywordtooldominator.com/
Get the help and support you need to grow your online store using Google Shopping: https://onlineretailacademy.com?utm_source=youtube &utm_medium=link &utm_term= &utm_content= &utm_campaign=video-description/
#ecommercekeywordresearch #seo #keywordresearch #keywordresearchtools
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My Favorite Keyword Research Strategy
Want to know how I find keywords that bring me tons of traffic? It’s maybe the most important part of nailing your SEO strategy. 68% of online activity starts with a query in a search engine like Google or Bing. Identifying the right word to include in your content is essential.
And according to Ubersuggest 89% of the keywords get only 10 monthly searches or fewer. And according to Atrex, only 0.16% of the most popular keywords are responsible for 60% of all searches. What does that tell you? If you want your keywords to actually show up in your audience searches, you have to choose them extremely carefully. SEO is not a strategy where you can guess and hope for the best. Want me to tell you my favorite keyword strategy? Well, let’s dive right in.
RESOURCES & LINKS:
Answer The Public: https://answerthepublic.com/
SEO Unlocked: https://neilpatel.com/training/seo-unlocked/
Step one, keyword discovery. This can be the most difficult part about the process but you need to get it right. I see a lot of beginners make mistakes in this phase. Maybe they’ll choose really broad targeted words or obscure phrases that no one is searching for. That’s why I love using keyword research tools like Ubersuggest or even Answer The Public. So once you head over to Ubersuggest, all you have to do is import a phrase and click search. You’ll get a detailed breakdown that includes search volume, which is the number of searches per month, SEO difficulty, estimated competition for organic search, paid difficulty, estimated competition for paid search, cost per click.
But the best part, scroll down and you’ll see plenty of variations of the keyword phrase you search for. If you’re on a tighter budget, optimize a low competition, low cost per click option that still gets you good results or choose a few different ones and A/B test them to see what kind of results you’re getting by running some Google paid ad campaign.
And then from there, use the five keyword idea variables to expand your search. Seeing the Ubersuggest search results page, you’ll see suggestions, related, questions, propositions and comparisons. These are all tabs that you can click on to get even more keyword ideas.
Step two, analyzing and choosing the best keywords. Ready to narrow down your results from step one? I like going with no more than a hundred keywords for this part of the process. Eliminate the obvious ones that you don’t want to use. Ubersuggest can help you see what page is ranked for for the keywords you want to use, plus how many back reads those pages have, and how many shares they have on Facebook and Pinterest and Reddit.
You can also narrow down your target keywords with Moz. If you have a pro membership or if you just have one keyword project to complete, you can always start a 30-day free trial. You can use their keyword difficulty and SERP analysis tool as well.
Step three, make final choices. The last crucial step. There are four critical components for making your final choices, but first keep a spreadsheet throughout the process and make sure you’re recording every single piece of data that you want to use later on. Once you have your spreadsheet, organize it, make the following considerations. If your website is commercial, go with keywords that have commercial intent.
Find keywords that offer the sweet spot of high search volume plus low difficulty and minimal competition. Use keywords with high search volume with competitors that have lower domain authority and back reads.
This might seem like a ton of information but making that final decision isn’t the most difficult. If you’ve done the research and compiled the data, the hard parts are already basically done.
Plus, if you have some informational keywords left over, you can always use them for other content topic ideas. If you have more questions about how to conduct better keyword research, check out the training courses I’ve created such as SEO Unlocked. You can find these all at NeilPatel.com/training.
I want you to put these keywords in practice so that you can have high rankings, not just for your blog post pages but all the webpages and start driving traffic and sales in no time. Again, the key is to use keywords in your content. From blog posts to webpages, if you don’t integrate them in within your content whether it’s your title tags, your meta tags, or just within your text or your headings, you’re not going to do well.
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