How To Calculate Your Total Addressable Market (TAM) For SEO


How To Calculate Your Total Addressable Market (TAM) For SEO

Whether you need to pitch SEO to your client or are launching a new product, calculating your SEO TAM provides key business insights.

Total Addressable Market – How to Calculate it (Marketsize 101)

The total addressable market size is an essential number every Startup needs to know and calculate correctly. In this video, I will show you how based on an example.

Fact-based decisions are essential for any Startup or company. Wrong, false, over or underestimated market sizes are a major factor for failing businesses. The wrong amount of resources was allocated to a badly calculated total addressable market (TAM).
This video will show what TAM is and what it’s not. Further 3 methods of calculations are given:
– top-down (not recommended)
– bottom-up
– value-based theory.
At the end of the video, an example TAM based on the prostate-specific antigen test (PSA) for the US is given to guide you through the right steps.!

0:00 Intro
0:32 What is TAM
1:33 What TAM is NOT
2:18 TAM Top Down
3:25 TAM Bottom Up
5:51 TAM Value-Based Theory
6:34 Example CALCULATION
8:47 TAM for different Geography
9:44 Final hints

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Understanding TAM SAM SOM

Potential investors and lenders want to understand the long term and near term markets for your startup business. Make sure you can tell them in terms they expect to hear it – TAM, SAM, and SOM.

This 15 minute video will demystify and provide examples at an easy to understand level for finding, documenting, researching, and presenting your Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM).

Presented by Maggie Saling of StartUpNV

Maggie Saling is Chief of Staff and Communications Director for StartUpNV.

Why EVERYONE Screws Up TAM Market Sizing! (Total Addressable Market Explained)

How do you estimate or calculate market size or TAM? This is one of the trickiest things to get right in startup pitches and pitch decks. As a VC, I’ve seen many founders miss one crucial thing when estimating TAM Total Addressable Market bottoms up based on revenue potential. But beyond that, even venture capital investors and ex consultants who specialize in market sizing can get this wrong by 100 or 1000x.

I’ve heard thousands of TAM market size estimations, and I share the #1 mistake I see repeatedly. In this video, I break down the basic definition of TAM Total Addressable Market, how to think about serviceable available market and serviceable obtainable market, what are the most common mistakes made while calculating total addressable market and estimating TAM for investors, and examples of how to estimate market size properly.

0:00 Intro
0:49 SAM SOM TAM – should you care?
1:00 TAM Definition most founders use: Revenue Potential
3:11 TAM Definition I recommend: Enterprise Value
5:11 5 Reasons why we get TAM Wrong!

Other related terms I cover in this video include: how to calculate market size, how to estimate market size, total addressable market, Serviceable Available Market, Serviceable Obtainable Market, SOM, SAM, TAM, startup TAM definition, total addressable market size definition, market sizing case interview, market sizing, market sizing framework, market size pitch deck, market sizing pitch deck, how to estimate the market size, total available market, how to calculate market size, TAM definition, total addressable market size definition

How to estimate market size? (TAM or Total Addressable Market)

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– What is the Total Addressable Market and How to Calculate it –

One of the most common questions we get is calculating a Market Size slide on a startup pitch deck. After so many years at this, I believe I can come up with better market size estimations than I used to.

But, in order to explain this in the best possible way, we invited Steve Barsh, an angel investor and one of the managing partners at the DreamIt startup accelerator.

In this episode, he breaks down basic definitions such as TAM, what are the most common mistakes made while calculating and presenting this to investors, and how to estimate it properly. Steve will also demonstrate the simple formula applies to every startup, no matter what the industry is.

#slidebean #startups #TAM

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