After June 2023, Google Analytics 4 (GA4) will replace the current version of Google Analytics (Universal Analytics or UA). From that moment, UA will stop collecting data, so setting up and understanding GA4 is crucial!

In this webinar, Business Intelligence Lead Cecilia Taibo, will walk you though the key information you need to get started, and you’ll learn how to make the most out of the platform.

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Hey Guys,
If you were to take a decision on whether it makes sense to move your analytics to GA4 or stay with UA, this video will help you understand if it is worth moving to the new version of Google Analytics. While GA4 brings the power of new features in Google Analytics, UA is the tried, tested, and stable version of Google Analytics that you can rely on. So, what is your choice?

Links:
GA4 vs UA – https://support.google.com/analytics/answer/9964640
User ID tracking – https://support.google.com/analytics/answer/3123666
Udemy Course (UA) – https://www.udemy.com/course/master-google-analytics-with-gtm-data-studio/?referralCode=F8AE6F07F03ED8AA76FA
Udemy Course (GA4): https://www.udemy.com/course/google-analytics-4-with-tag-manager/?referralCode=EFCE3D7B7010436E082E

Translated titles:
11 diferencias entre la versión GA4 y Universal Analytics (UA) de Google Analytics

11 Unterschiede zwischen GA4 und Universal Analytics (UA) Version von Google Analytics

11 différences entre la version GA4 et Universal Analytics (UA) de Google Analytics

11 diferenças entre a versão GA4 e Universal Analytics (UA) do Google Analytics

Google Analytics के GA4 और युनिवर्सल Analytics (UA) संस्करण

গুগল অ্যানালিটিক্সের GA4 এবং ইউনিভার্স

GA4 和 Universal Analytics (UA) 版本的 Google Analytics 之间的 11 个区别

11 verschillen tussen GA4 en Universal Analytics (UA) versie van Google Analytics

11 pagkakaiba sa pagitan ng GA4 at Universal Analytics (UA) na bersyon ng Google Analytics

11 perbedaan antara GA4 dan Universal Analytics (UA) versi Google Analytics

Learn how to upgrade to Google Analytics 4 (GA4), including the steps you need to take, and important considerations if you’re currently using a Universal Analytics property.

YOUR EXTRA RESOURCES:
○ Getting started with GA4 – https://youtu.be/iJyGEuiIjOk
○ Track conversions in GA4 – https://youtu.be/OD6kj7awY9s
○ GA4 events – https://www.lovesdata.com/blog/google-analytics-4-events
○ Link GA4 to Google Ads – https://youtu.be/-bYPgBn3XjU
○ Cross-domain tracking with GA4 – https://youtu.be/11aNvvj2r_E
○ Excluding referrals in GA4 – https://youtu.be/zhaA68PKX_s
○ GA4 Mini-Course (paid) – https://www.lovesdata.com/courses/google-analytics-4-mini-course

#GoogleAnalytics4 #GA4 #GoogleAnalytics

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In this video, I’ll talk about the main differences between Google Analytics 4 (GA4) and Universal Analytics (UA).

You’ll learn what changes have been made in terms of data collection and data model as well as the new metrics and dimensions you should use when migrating your reports.

00:00 Intro
01:57 Data collection changes
02:48 Data model changes
04:04 Conversions
04:52 Reports
05:51 Page analysis
06:31 Sessions, users & bounce rate
08:57 Outro

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#googleanalytics #businessintelligence #ga4